3 Types of Signs That Are Still Effective Today
Oct 14, 2020
The act of using signage to identify and brand one’s business has been around for over a thousand years. Naturally, signs have changed and evolved since its inception, and we now find ourselves in a digital age. Digital signage tools have gained immense popularity, because they help deliver personalized and real-time content to current and potential customers. While digital signage can be increasingly popular and effective, we know that traditional signage continues to be one of the most useful tools for attracting customers. They have yet to lose their charm or effectiveness. At Signage, we continue to provide high quality, high functioning signs and aspire to be your preferred sign company in Birmingham, AL. The following three types of traditional signage are still very effective and will be for years to come.
Monument signs combine graphic and architectural designs to give your business a bold look. These signs are particularly effective for stand-alone buildings like doctor’s offices, places of worship, schools, and plazas. Monument signs offer a guaranteed audience as almost all of us spend a decent amount of time on the roads. Monument signs provide information and inform drivers of your location; you get the opportunity to target customers on their way to work or school and even those on their daily walk or run. Channel letters, backlit lettering, and/or lighting make your sign visible all night long, so you can advertise your business 24/7 with little effort. Well-designed monument signs, like the ones we create here at Signage, are extremely effective in helping you stand out from the crowd and draw in more customers.
Also referred to as sandwich boards, A-frame signs are cost-effective, easy to use, and easy to customize or interchange. While simple in design and function, A-Frame signs can catch the attention of most everyone passing by that specific business, which brings in more customers and subsequently more money. Because A-frame signs are a less expensive signage option and bring in paying customers, they provide a large return on investment for your business.
Another benefit that’s contributed to its survival as a non-digital option is that you have the ability, means, and freedom to change the location, and even message, to grab maximum impressions. They’re easily customizable for quick announcements and sales. Restaurants, pubs, and bars even use them for displaying menus and/or drink specials. They’re made with quality materials, made to withstand weather and fluctuating temperatures, unlike many digital signs. A-frame signs are low maintenance with the potential for high results, so it’s easy to see how they’ve stood the test of time.
Nothing says it like neon! This technology that’s been around since the 1920s still thrives today and has actually increased in popularity over the last several years. Technological advances in recent years have made neon longer lasting, requiring less maintenance. Neon signs can come in practically any color, since modern versions rarely use just the neon element (or use colored glass tubing). They’re classic, eye-catching, and perfect for a unique touch. We’ve made some of the most iconic, well-known neon signs in Birmingham, AL and plan to continue helping businesses add extra pizazz to their buildings.
At Signage, your preferred sign company in Birmingham, AL, we’re able to design and create anything from banners to pylon signs for your company or organization. Whether you need COVID-19 specific signage or a new exterior sign, we’re ready to create alongside you. Contact us today!
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