Nov 13, 2020
After months (or years) of planning, it’s finally here- time to open your first store front! You believe in your product and you’re training employees who do too. Now it’s time to get the word out...beyond just the family and friends who already know. Outdoor signage is a big part of establishing yourself and drawing in your first customers. Think about it- your sign advertises your company 24 hours a day, 7 days a week, all year round to anyone and everyone passing by! Pretty much no other form of advertising can say that.
A study by FedEx Office in 2012 showed that nearly 76% of consumers said they had entered a store they have never visited before, simply because of its signage. In that same study, 68% said they have made a purchase because a sign caught their eye. Around half of consumers said they told someone else about a store because of the signage. Having the right sign, whether affixed to your building or alongside the road, can bring you paying customers, make you money, and get your business off to a running start. Signage Inc, your sign company in Birmingham, AL, is ready to help design and create the custom signage for your new business. Here are the 4 steps to getting started on a sign:
Create a Logo (or solidify one you already have)
Having an eye-catching logo is the first step to drawing in customers with a sign. There are logos out there that we all recognize- Nike, Apple, and McDonalds to name a few- but keep in mind that they got that way because of branding. Since you’re just starting out, you’ll need something that helps identify who you are and what you do, but in a simple way. If you have no idea where to even start on a logo, we can help connect you with graphic designers. If you already have one, but want to freshen it up or get confirmation that it’s the right choice, we’re happy to give our two cents and help clean it up. We want to add that you don’t HAVE to have a logo or designated symbol; your business’s name in an original or eye catching font and color will work well too. Channel letters on a building often don’t include a logo, but it does make your business stand out and look more desirable.
Do the correct paperwork and get the necessary permits
You will most likely need a sign permit for your outdoor sign, so it’s important to educate yourself on the local sign ordinances. You should be able to find this information on your city or county website. Look for a document called “Code of Ordinances,” often found in the “Planning and Zoning” section. As part of our planning process, we can go over this together and figure out anything else that will be required by possible landlords or officials.
When signing a lease, make sure you review any criteria regarding signs for your storefront. Some lease documents will only allow for certain types of signs such as channel lettering only or may permit certain colors. Make sure to go over these with them and ask questions before signing it.
Start thinking about sign designs and styles
After you find out what’s allowed for your storefront, we can get going on the fun part! Start by looking through our portfolio of signs we’ve fabricated- channel letters, neon, monument signs, and pylon signs to get an idea of what we’ve worked on in the past. Maybe you’ll get some inspiration for your creation! Think about your type of business and which colors best represent it and what draws people in. Colors are extremely important and every successful company knows it- McDonalds and hundreds of other restaurants use red and yellow colors as they’re associated with food and hunger. Purple hues are great for places that are geared towards females, like a salon or spa. Green makes most people think of eco-friendly products or things relating to money. So, what colors best represent your business? Start brainstorming. For your logo and your sign, the right colors draw people in and the wrong colors can deter people. Once again, we love helping with the designing phase, so we’re open to assist along the way. But we also know it can be fun to start dreaming and planning on your own too. Do some research, take note of signs that get your attention, and have fun!
Contact Signage Inc!
If you haven’t already in the process, contact us, your go-to sign company in Birmingham, AL. All of this may seem a little overwhelming as you try to work out the final details of your new business, so let’s sit down and talk about what your needs are and how we can help! Remember, signage should be part of your advertising budget because of how effectively it brings in paying customers. Your sign choices have the power to draw people into your location or drive them away. We look forward to working with you as you get started on this new business adventure!
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